Parthenis Concept Store

Greek fashion brand Parthenis bring their minimal designs over from its stomping grounds of Athens and Mykonos to London. For 20 days, the store will take over the space traditionally occupied by Mr. Start at 40 Rivington St.

The space will house the brand’s AW15/16 and SS16 collections, alongside pieces from the archive, which spans over four decades. Basic ribs meet cotton paired with mesh and wardrobe staples are reinvented to create a clean, elevated everyday look.

Parthenis’ collaborative spirit is brought to life through the presence of four guest Greek brands: Bags by Persephoni, sandals by Kyma, leather accessories by Aumorfia and sunglasses by Deep Shallow Exposition.

An immersive experience of the best in fashion and craftsmanship that come out of Greece today.