Alsal Watches

226 Strand, London
Alsal Watches image
Review Rating from 36 reviews

226 Strand, Covent Garden, London, WC2R 1BA

020 7353 4195

Covent Garden

Nearest Station
Temple (0.17 miles)


Opening Summary

Monday - Friday: 10am - 5.30pm

A long established family business offering in house watch repairs, battery replacement, jewellery repairs and bespoke jewellery. Main agents for Junghans, Max Bill, Citizen Watches, Eterna, Michel Herbelin, Bulova, Ventura Watches as well as other leading watch brands.
Above all good honest service and advice.

User Reviews

Reviewed by Richard from North Wales
An old school family business in the heart of the Strand. The servicing of my automatic watch had been botched (twice) by another firm, and most watchmakers wouldn't touch it. The guys at Alsal were very approachable, gave knowledgeable advice and immediately inspired confidence. I left the watch with them and they repaired the automatic winding mechanism (without needing to order the spare they warned might be needed), adjusted the timekeeping (it previously lost 10 seconds/day and now gains just over a second/day) and did so very quickly. They charged less than I was originally led to expect and didn't charge for return postage. So refreshing.

Alsal watches fully deserve their 100% star rating and I shall use them in future for any mechanical watch repair.

Jul 10, 2017
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Reviewed by Roger Laville from Temple
Very prompt and excellent value. They fixed the broken bracelet on my watch and also adjusted the speed for only £25, whereas the manufacturer (Tissot) had quoted £193. I couldn't be happier!

May 18, 2017
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Reviewed by Peter from New Street Square
Without exception the best service in the City.

Thank you so much for persevering with my watch and finding a way to mend it. I am absolutely delighted.

May 8, 2017
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Reviewed by John Everett from The mountains of west wal
Alsal are just fantastic - they have the increasingly rare ability to repair mechanical watches and even ancient ones that require spare parts from long defunct manufacturers. Not only that but they are amongst the most capable, friendly people to deal with - REAL people.
I cannot recommend them strongly enough

Apr 26, 2017
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Reviewed by Julian from London
This has to be THE go to place in London for watch repairs.
Nothing phases them and they are very knowledgeable.
Their prices seem totally reasonable - I would trust them 100% not to rip me off.
They are also fast.

Mar 27, 2017
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Reviewed by Adrian George from London
I had a local place try to repair my watch. They did OK but couldn't fix replace the back of the watch so not ideal. I was recommended this little shop and a) they were very friendly, b) they sorted out the problem in about 2mins and c) they said it was no problem and didn't charge me!!

I will be going back here for all my watch batteries and repairs. Reliable, experienced, friendly and fair.

Jan 6, 2016
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Reviewed by Tim from London
I have taken a couple of vintage watches here for minor repairs and servicing and I will be back many times in the future I am sure of it. Great service and fair prices.

Jan 2, 2015
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Reviewed by Anthony Gray from London WC2H 9AT
Really great, friendly, personal and professional services - thank you!

Dec 17, 2014
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Reviewed by Marcus from London
After having trawled websites for watch battery servicing, you'd be shocked at the High St names who said disdainfully "we send it away, six weeks". Which led me to positive reviews of this family business I'd never heard of. At the Strand, the battery was changed in five minutes, all with knowledgable advice and the warmest of service. You get scared that businesses like this will disappear in time - yet the charismatic owner (Guvan) and his son's knowledge & warmth hint that this brilliant business will hopefully endure. I'll return to sort a long-standing problem with a ring resize.

Nov 3, 2014
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Reviewed by matthew bowers
I went there for a battery replacement of my hand watch - it was a very fast and friendly customer service.

Sep 1, 2014
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Reviewed by brunner
I cannot recommend this family business highly enough; I would have liked to award it more than ten out of ten. On each of many visits over very many years I have been greatly impressed by the family's knowledge, skill and courtesy. If that were not enough, their charges are extremely reasonable; at times they seem reluctant to charge anything at all. Long may it prosper.

Jun 20, 2014
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Reviewed by Pallvi from London
I cannot recommend highly enough. Brilliant service gong above and beyond to help get two old watches working again. They were so knowledgeable and helpful.

Apr 2, 2014
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Reviewed by Justin Smith from London
Can you give a place 12 out of 10?

This is an utterly brilliant shop, where people know what they are doing, are highly skilled, experienced craftsmen, have a passion for their craft and are absolutely delightful to deal with.

I took my father's old watch in to be assessed as it wasn't working. Tim had a proper look at it, fixed the problem in a jiffy whilst I waited and wouldn't take any payment! He then changed the strap whilst in no time, for a lovely leather strap all for £15.

Fantastic people, amazing service and they support the best football team in the country 12 out of 10!

Mar 15, 2014
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Reviewed by David Goodfellow from Finchley, London
The company is exemplary in terms of consideration, expertise and general helpfulness. Having had my Omega thoroughly serviced in under two weeks at acceptable cost (as distinct from astronomical quotes and vague promises elsewhere) the people are simply the best in the business.

Feb 7, 2014
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Reviewed by Martin from Weybridge
I just found this gem of a shop - a minor problem with a watch that was fixed by the time they promised, for a price thay had quoted. Very satisfied with the service and very friendly too - can't ask for more than that.

Nov 12, 2013
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Reviewed by Sam Cow from Gravesend
I have been to Alsal Watches many times over many years. They are true artisans, knowing their business and they actually take the backs off watches and do repairs. They will never, ever, sell rubbish. I bought a Royal London watch some years ago from them, on their recommendation, as a robust unpretentious watch that would withstand abuse. The price was suspiciously reasonable but it has never let me down. It has a really good, strong, bracelet that doesn't hang on flimsy spring pins. Well worth a very long diversion and don't be put off by the shop's appearance.

Aug 28, 2013
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Reviewed by Karin from Picaddily
Recommended by Alan Kaye Watch shop on the Strandsince they don't service Longines. I had tried two other shops before that wanted 4-6 weeks and £220 to service my watch.

Alsal did a full service of my Longines in 4 days for £110!

The watch had stopped working even with a new battery and now works perfectly.

Opposite the Royal Courts of Justice away from prime Strand real estate prices so pass on savings to you. All work done on permises. Closed weekends.

Great service and price!

Jul 22, 2013
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Reviewed by Jo Lynch from London
I was running out of time to find my wedding ring so I randomly asked Alsal Watches to make me a bespoke ring. I work at King's College and they are very close so risked it without seeing any reviews.

I collected it today and it was so much more than I expected I cried (sorry Guven). It was a very intricately carved vintage style ring and Guven made it truly beautiful in every sense.

Thank you so much Guven!!! I never imagined it would be so beautiful, you have made my dream ring and I can't thank you enough.

I highly recommend them for all jewellery needs, not just watches.

Jul 22, 2013
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Reviewed by Tim from Green Park
I have been going to Alsal for many years, mainly for repairs and servicing of jewellery and antique watches. I have always found them reliable, honest and trustworthy, and their customer service is outstanding. I would recommend them without reservation.

May 15, 2013
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Reviewed by Taylor Souter from Fleet Street, London
Came here just to add the praise at how excellent this establishment is. Have been coming here for any watch trouble and they have always been amazing. Most recently, when my watch stopped almost a year after servicing, they fixed it for no charge. Would highly recommend.

Apr 18, 2013
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Reviewed by Paul from Greenwich
I have just purchased a bespoke diamond engagement ring from Alsal Watches and had excellent service throughout.

After coming highly recommended by my friend who also purchased his engagement ring from them, I was very impressed with the friendly and professional service offered. They provided me with a range of diamonds to chose from and were able to set the ring within the tight time frame I needed it in.

Every time I went into the shop it was obvious the number of repeat customers they must have, which reflects the high level of service they offer! I will definitely be going back!

Name: Paul
Location: Greenwich

Jan 11, 2013
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Reviewed by Pan from London
A complete service, terrific after care and extremely friendly. I would gladly recommend them at the drop of a hat

Name: Pan
Location: London

Jan 8, 2013
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Reviewed by Ancient Scot in Fran
A great place. I live in France and when my old Omega watch battery expires I have it replaced by Alsal, either by mail or visiting. And when I have my hair cut nearby, the hairdressers are all complimentary about the family. What a nice bunch!

Oct 10, 2012
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Reviewed by Paul from London
The best watch shop in London, by a country mile. It will be a sad day if they ever have to move away from this prime location. To say they look after their customers would be putting it VERY lightly. Every trip there is a pleasure.

Name: Paul
Location: London

May 4, 2012
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Reviewed by RET
Really, really, impressed. I was initialy a bit dubious about leaving my watch here because it is a smaller shop and it looks a bit dated from the outside, but I followed a colleague's recommendation. I am so pleased I did.

I brought in a very old and unusual solar-powered watch for repair. I had no idea what was wrong. They sourced a very rare spare part and replaced. I had a slight (unrelated) problem a few weeks after, and they did the follow-up entirely free. On the second visit I stupidly forgot to leave me details, and they went to some considerable trouble to track me down (successfully).

Lovely people, nice place of business, it is rare in London.

To be honest, I wish every watch repair shop was like this.

Feb 20, 2012
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Reviewed by LarsL
I have had Poljots repaired along with a vintage Certina. Exceptional level of knowledge and service, they are top!!

Dec 22, 2011
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Reviewed by Ian Bartlett
No mess service and communication. Recommended.

Dec 2, 2011
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Reviewed by Eunever

Guven has just made me the most beautiful Pendant from a diamond ring I no longer used, He has designed and shaped the ring like a teardrop, it looks so elegant on a simple gold chain.The ring has not been used for many years but the pendant will be worn often .Thank you so much Guven.
This is a wonderful shop in the Strand opposite the Law Courts..... The charges are very reasonable

Jul 17, 2011
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Reviewed by Mrs E Abbott from Richmond Surrey
I have been using this friendly, family company since 1978 for watch repairs, clock repairs and have bought jewellery from them. They are so efficient and very reasonably priced .I have recently had a ring redesigned by the eldest son of the family, I am thrilled with the results..This small shop is a hidden gem in the Strand and I would highly recommend them...

Name: Mrs E Abbott
Location: Richmond Surrey

Mar 1, 2011
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Reviewed by Anonymous
After speaking to a member of staff at Greenwich Distribution Ltd two weeks ago I sent my POLJOT Russian watch for a new glass to be fitted. I received the watch from ALSAL today 15/6/2010 I would certainly recommend this company for being so efficient.

Happy Customer

Jun 15, 2010
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Reviewed by Anonymous
I visited Alsal, having seen great reviews on this site, for work on two watches - one a battery change and the second to seek advice regarding a broken winder. I was hugely impressed by the service. Both watches were fully operational/repaired within an hour and at an incredibly reasonable price. I will certainly use this shop again and would recommend to anyone.

May 22, 2010
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Reviewed by Anonymous
Myself and family have made purchases,and had watch and jewelery repairs at this shop for over ten years and continue to do so. The prices are fair, and guaranteed an excellent service. Highly recommend this shop.

Apr 30, 2010
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Reviewed by Anonymous
I've been going there on and off for about 5-7 years. They are always really helpful with the wide range of watches I have asked them to work on, or have bought from them and have always delivered as promised. It's a pleasure to be able to review them well.

Feb 11, 2010
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Reviewed by Anonymous
Outstanding service. I was directed by Austin Kaye; my Rolex bracelet needed a couple of links taken out but the screws were badly damaged. Others had failed, Alsal succeeded although links had to be carefully broken. No charge; for me the little bit of gold left behind was good value. How refreshing to find real craftsmen

Oct 29, 2009
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Reviewed by Anonymous
this is a brilliant shop, a family business , great help and have very good prices,
i go there often and they always welcome me and they always have a smile on their faces,
i would highly recommend going to Alsalwatches for a watch jewelry and repairs...

From a very Happy costumer.

Aug 2, 2009
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Reviewed by Anonymous
These people are terrific. They listen and come up with constructive solutions. I use them quite often and am lucky to have them close to my place of work. I don't give them a 10 because I don't want them to think that they can't improve.

Jun 29, 2009
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