Now, in its eighth year, the Gumball 3000 is the world’s largest, cult car rally. It is an annual playground for celebrities, supermodels and billionaires alike, combining popular culture, adventure and eccentricity with style. In 2003, Gumball 3000: The Movie premiered in London’s Leicester Square where 5,000 fans took over the already crowded tourist Mecca. The film debuted in the U.S. in 2004 at Mann’s Chinese Theater. And, in 2005, more than three million people in 13 countries turned out to watch the rally drive by, garnering media coverage in 153 countries.
Even more Gumball 3000 fans watched the rally’s progress on the Internet as Gumball3000.com logged 57 million visitors in seven days, making it the “No. 1 mover” for Yahoo Buzz Charts in May 2005. It has also inspired a television series as well as an hour-long Jackass special by Spike Jonze on MTV.
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Gumball 3000 Starts in London this Weekend!
Petrolheads, adrenaline junkies, nutters, spoilt sods with nothing else to do with their time, call them what you will... but this weekend will see the start of one of the greatest supercar get-togethers on earth in Pall Mall.
Published Apr 26, 2007