Kick Game Launch New Boutique at Burlington Arcade

Influencer Kanika Kapoor and friends attended the opening to celebrate

October 2020: Burlington Arcade, the historic retail destination in Mayfair, is pleased to announce a collaboration with leading British luxury footwear specialist, Kick Game, to launch a new boutique which opened Saturday 10 October. Offering limited edition footwear from brands such as Off-White, Yeezy, Nike, Adidas and unique apparel, the boutique adds to Burlington Arcade's portfolio of luxury brands. The new boutique will host collections exclusively for Burlington Arcade’s customers including the largest Air DIOR collection in the UK, sellout Supreme x Louis Vuitton footwear, the renowned Air Jordan Satin Bread (the only 501 pieces in the world), collections of Jordan Banned AirShip Pro, as well as the brand's full supreme hoodie and t-shirt range and the increasingly popular limited edition BE@RBRICK figures - the collectible toy range by Japanese company MediCom Toy Incorporated. With Covid19 restrictions continuing to affect the UK high street, this creative collaboration comes at a key time to showcase the very best in British luxury shopping and to offer a unique in-store experience.  

David Franks – Co-Founder of Kick Game said, 'We're thrilled to be working with the renowned Burlington Arcade on this special project giving our customers a new and different experience and the Arcade an original offering. We don't see this as your average shoe boutique... Burlington Arcade x Kick Game will be an interactive space where artists and creatives are invited to collaborate and explore the artistry behind the brands, and of course customers can find their perfect pair of sneakers!"  

For the launch, various artists, creatives, influencers and Kick Game advocates, including Kanika Kapoor, Arron Crascall, Stevo The Mad Man and Zara McDermott, dropped in and shared live video and social content. Talks on the history of the sneaker, a live artist display and more also took place. 

Please visit Burlington Arcade on Instagram: @burlingtonarcade

About Burlington Arcade 
Recognised as one of London’s most iconic landmarks, Burlington Arcade provides a bespoke retail experience within its 200 year old building. The unique historical monument is home to a portfolio of luxury brands such as: Bell & Ross, Church’s, Crockett and Jones, Globe Trotter, Ladurée, Kwanpen, Manolo Blahnik, Lalique, N.Peal, Penhaligons, Roja Parfums, Strathberry and Vilebrequin. Situated in the heart of Mayfair and referred to as the ‘Jewel in Mayfair,’ Burlington Arcade is a destination for Vintage Watches and Jewellery. The Vintage Watch Company has been trading for 25 years, and has the largest collection of pre-owned Rolex watches in the world. Azza Fahmy, Ciro, David Duggen, Hancock’s, Michael Rose Jewellers, Richard Ogden, Susannah Lovis, are all independent jewellers with a combined presence of over a hundred years, one of a kind brands only found in Burlington Arcade. A proud feature that brings the Arcade to life is the Beadles. Lord Cavendish’s regiment, the 10th Hussars, recruited the Beadles to safeguard the Arcade. Welcoming four million visitors a year, the Beadles continue to wear Regency inspired uniforms, and are the oldest and smallest police force in the country. There are rules imposed by the original Beadles still in place today, including the banning of singing and whistling. Sir Paul McCartney and Jayden from East London, are the only two currently exempt from the ban on whistling. The boutiques at Burlington Arcade specialise in exclusive and rare items which sets it apart from the London retail landscape. It is also one of the few shopping destinations which is dog friendly. 

About Kick Game
London-based luxury sneaker and apparel retailer, founded in 2013, Kick Game ships worldwide through its ecommerce operation and opened a prime location store on Kensington High Street, London in August 2019. Kick Game is a destination retailer for exclusive, collectable and rare sneakers and streetwear, stocking products from Nike, Off-White, Air Jordan, Supreme and Yeezy.