Krispy Kreme pledges to give away up to 1 million doughnuts* in exchange for messages of connection. Krispy Kreme becomes the first brand to accept connection as currency UNITED KINGDOM –
Krispy Kreme is celebrating the easing of lockdown and friends and loved ones getting back together, by accepting a connection as currency in a world first. Starting from Monday 10th May and running for a week, Krispy Kreme will spread miles of smiles across the nation and give away up to 1 million doughnuts. In order to bag a free Krispy Kreme Original Glazed doughnut all you have to do is come into a Krispy Kreme store and simply safely share how you have connected with someone that has made you smile and features #SmilesAsCurrency. This can be anything from a social media post, a photo a message, a joke, or a post-it note.
Connections, whether virtually or in-person, are so important to everyone, so Krispy Kreme wants to celebrate this through this unique initiative and encouraging the nation to smile as they are able to connect again with friends and loved ones again as lockdown lifts. Recent research from Krispy Kreme has underlined the yearning for connection that Brits have as lockdown lifts, with over half (53%) of Brits saying the thing that they have most looked forward to doing, is seeing friends and family in real life and 48% say it is hugging friends, family and loved ones.
*Terms and conditions: Offer entitles the customer to one free Original Glazed doughnut. To redeem this offer simply show the Krispy Kreme team member an example of you connecting with anyone using the #SmilesAsCurrency. Examples include but not limited to photos, post its, messages. This offer is valid from the 10th – 16th May 2021 during store opening hours, no purchase required. Limited to one per customer, per day. This offer is valid in Krispy Kreme UK stores only, excludes Tesco, Morrisons, Asda, Sainsbury’s, Selfridges, Service Stations, Center Parcs, Krispy Kreme Online and Delivery, Uber Eats, Deliveroo, Just Eat. This offer cannot be used in conjunction with any other discount or promotion. When it’s gone, it’s gone! Offer strictly subject to availability and Krispy Kreme UK reserves the right to change, cancel or amend offer at any time.