JOE'S is one of a small handful of restaurants owned by the ultra-chic fashion retailer JOSEPH. On a discrete back street off the Fulham Road, JOE'S beautifully attired customers eye up the exquisite creations hanging in the windows of JOSEPH'S flagship store opposite. Peppered with luxurious red leather chairs, the re-designed restaurant with its dramatic wall of wine is the new home of chef Maria Elia. Her eclectic cooking has flavour at its heart and an underpinning of sustainability. The frequently changing menu is made up of deceptively simple, multi-layered dishes, all keenly priced. Vegetarians will be pleasantly surprised by the choices offered for Maria Elia is a master of vegetarian cooking. The lunchtime set menu changes daily.
