Masoud

I ordered using the online delivery service through Masoud's website - I paid for the meal (£30+) but it didn't give me a chance to input where it was to be delivered to (different to my billing address). I called up Masoud to give them the address I was at only to be told that the kitchen was too busy and they couldn't process my order. The man I spoke to was dismissive and rude from the start and hung up on me eventually when I demanded my money back. He told me he was too busy to deal with me and he'd call me back 'tomorrow'. I won't be ordering/eating here again & don't use online

Perfect for me.  Excellent place for a 1st date or quick, tasty & healthy meal.

Just went 1st time here yesterday.  It was freaking fantastic!  Seems like the owner knows everyone, because he didn't recognize me and started to help me make some decisions. The portions are very generous and everything I had (platter of stuff) was simply perfect.  The owner truly cares about his quality of food and gave top notch service.  Other reviewers complain about the service, I assume the owner wasn't around at those times. I highly recommend this restaurant to everyone

The dish is more like a takeaway food and it is quite expensive for what you get. From outside it looks very nice but the inside is very cheap and tacky. The service is ok but the food is rather disappointing. It wouldn't be my first choice if I want to go for real persian food.

Masoud is by far the best persian restaurant in London. Fresh baked bread with excellent kebabs cooked on charcoal grills in a open kitchen adds to the authentic taste. Friendly waiters and a great atmosphere.

It's the best persian restaurant in london,especially with lamb chops & bread

By far I could confidently say it's the best Persian restaurant that is in the UK.

I recommend everybody to try its minced meat kebab (koobideh) with their fresh out of oven bread- you'd bite your fingers of too..