Nike ‘Air Max Reinvent’

25 years of innovation and adoration celebrated by five london creatives

To celebrate 25 years of the iconic Nike Air Max, and the continuous evolution of a collection of classics, Nike has partnered with five London creatives to launch ‘Air Max Reinvent’. A series of creative reinterpretations of some of the most influential sportswear products from the last three decades.

Since 1987 the Air Max silhouettes have transcended their running origins to become coveted wardrobe staples for a variety of London cultures and commutes. ‘Air Max Reinvent’ harnesses the passion for these sneakers through the talents of London’s creative community – Matt Box, Brunno Drummond + Gemma Tickle, Rosy Nicholas, Oscar Bolton Green and Sam Coldy.