#SurviveMama

To celebrate the Blu-ray™ and DVD release of startling paranormal thriller MAMA on June 17th, Universal Pictures (UK) is hosting at Holiday Inn-Camden Lock a rollercoaster ride of looming threat and a sense of heart wrenching terror, with the launch of a temporary challenge that will allow the general public to #SurviveMAMA. It’s an intriguing and incredibly terrifying hotel room with a twist, open for one week only, designed to shake the public’s nerves and resilience.

Each night, #SurviveMAMA will inflict the most horrifying moments from the film on the guests, in their very own hotel room. The unique experience will be enough to petrify the most hardened horror fans. Lights will flicker, sounds and scents will surround guests and there will be shocking paranormal visitations, bringing the presence of MAMA to life in more ways than one. Those to accept the challenge will be in for impromptu blackouts, mysterious phone calls and shock infused appearances, making this a fright fest like no other.

For the chance to spend one night at the temporary scare room between 10th and 13th June, customers will be able to register their interest on the official website. Stays will be free of charge but will be limited to only 4 rooms per night: one room per lucky guest with the option of inviting 1 friend to join. Successful entrants will be picked at random and will be notified on 8th June.

MAMA is the gripping tale of two little girls who disappear on the day that their mother is murdered. Alone and lost for five years deep within the woods, two sisters are unexplainably discovered alive in a decrepit cabin, in a search funded by their uncle, Lucas (Nikolaj Coster-Waldau). With the help of his girlfriend, Annabel (Jessica Chastain) he attempts to bring the completely feral young sisters back to civilisation. However, it soon becomes clear all is not what it seems, and the new family may not be the only ones living in the new house, as an unseen and untouchable MAMA prowls.

Can you survive MAMA?