Hype Pop Up Opening

In essence HYPE. started as a bedroom brand.
With a strong name, a handful of ideas and a bucket load of ambition, Aidy Lennox put in place the workings of a new clothing company, without any idea of what lay ahead.

After the first season; HYPE. moved out of the bedroom and took up premises in Leicester, to house the expansion of the ever-growing company. It was at this time HYPE. Joined forces with Liam Green; a young, aspiring designer, with a unique talent and work ethic. This was the next level for HYPE..
Fast forward to the present and HYPE. are now one of the most exciting and fastest growing clothing brands in the UK.
From a lighter and three t-shirts, they now boast nearly 200 products.

HYPE's Spring/Summer collection will launch on 13th June 2013 in their own flagship store at Boxpark Shoreditch for 3 months.

Join them for their launch party Thursday 13th June from 6-9PM with live music from DJ Yasmin and complimentary food and drinks.