VIP Chelsea: Red Carpets, Pop-Up Bars and Gardens for Chelsea Shoppers

From 24th July to 3rd August (Wednesdays – Saturdays), shoppers to the royal borough of Chelsea will receive a full retail experience fit for a king or queen. Taking place at the luxury stores that flank the streets of Sloane Square, Sloane Street, Ellis Street and Pavilion Road - "VIP Chelsea" is a unique retail experience, exclusively catering to those who love to shop in style. From 11am – 6pm, store activity will take place at the area’s most luxurious locations, including Hackett, Kate Spade, Rag & Bone and LuLu Guiness.

For limited time only, visitors can stop for a glass of bubbles or a smoothie from an array of al fresco pop-up bars at participating retailers. Or, for those who prefer to enjoy music with their fashion, there will be live light jazz on Sloane Street on Saturday 27th July. For those that simply want to recline and contemplate their next fashion purchase there will be pop-up gardens with exclusive designer deckchairs from the Royal Parks Foundation Deckchair Dreams series, designed by leading fashion designers and artists.

The schedule of events is as follows:

Wednesday, 24th July (11am – 6pm): Caramel
Thursday, 25th July (11am – 6pm): Heidi Klein
Friday, 26th July (11am – 6pm): Kate Spade; Links of London
Saturday, 27th July (11am – 6pm): Hackett; Thomas Pink
Wednesday, 31st July (11am – 6pm): Rag & Bone; The Botanist
Thursday, 1st August (11am – 6pm): Smythson
Friday, 2nd August (11am – 6pm):Browns
Saturday, 3rd August (11am – 6pm): Cartier; Ellis Street retailers

VIP Chelsea promises to be a shopping experience like no other—what better way to relax on a summer