Celebrate Your Dad This Father’s Day With A Wilkinson Sword ‘Dadication’

DIY champ, resident taxi service, emergency ATM or dance floor legend, whatever your dad is, there will always be times when he has kept it smooth.

In celebration of dads up and down the country ahead of Father’s Day, Wilkinson Sword is unveiling a ‘Dadications’ booth, a pop-up video hub in the heart of London’s Southbank. For one day, members of the public will be able to record a message about their dad and reveal to the nation exactly what he did their hour of need.

Those that take part and pledge a ‘Dadication’ will be gifted with an engraved Wilkinson Sword Hydro 5 razor to reward their dad – Designed for the most demanding of men who are looking for high performance, quality and skin care from their razor, making it the ideal gift for Father’s Day.

Users will be able to instantly upload their Dadication to Facebook and a selection chosen by Wilkinson Sword, will appear on a Wilkinson Sword video.