HYPE. Fats Food Collection Launch

This month sees HYPE. release yet another exclusive collection with online retailer ASOS, this time drawing inspiration from fast food chains. This 16 piece collection includes both men’s and women’s wear in the form of short and long sleeved t-shirts, joggers, tee dress and two backpacks; exhibits signature HYPE designs coupled with an unconventional, cool yet tacky fast food edge. Consisting of a combination of red, white, yellow and blue colourways in both deliberately garish all over prints and unique finer detailing, such as name tag emblazoned tees and comical slogan iconography.

The full collection will be available on ASOS from Thursday 9th October.

To celebrate, the HYPE team will be hosting a launch party at their BOXPARK store from 6pm - 9pm this Thursday. There will be giveaways and free Red Stripe, plus an after party hosted by ShoreBitch just down the road at the Queen of Hoxton.