AlphaBetty Saga 20ft ‘Cheese' Letter

To celebrate the launch of the new word play game, AlphaBetty Saga from King Digital Entertainment, on 9th June, a 20ft ‘cheese’ letter will pop up on The South Bank Centre, London. This will be followed by a second activity in Times Square, New York which will take place on the 13th of June, where another letter will appear overnight. Passers-by will be able to explore the letter, climb to the top and capture their own images and spelling out their name with AlphaBetty Saga tiles.

There will also be a chance for one lucky winner to win a trip to San Francisco with a hot-air balloon ride over the Nappa Valley as a reward for helping AlphaBetty Saga characters Alpha, Betty, and Barney find the letters by sharing a picture if themselves and the letter with the #LostLettersComp.