Andrew Keyt booklaunch

The School of Management and Social Sciences at St Mary’s University, Twickenham is set to host the launch of business strategist Andrew Keyt’s new book Myths & Mortals on 21st October. Keyt, an internationally known business strategist and succession planning expert, will answer questions from the audience on Myths & Mortals which provides insights and strategies for family businesses.

In ground-breaking research, Keyt interviewed more than 25 successors of family business legends including Massimo Ferragamo, Bill Wrigley Jr., Christie Hefner, and John Tyson to find out how they overcame the challenges successors commonly face. Keyt has established a reputation globally for his exceptional ability to accurately advise large family owned businesses, resolve family conflict and restore communication.

The event will begin with a drinks reception at 6pm on the 21st October in Waldegrave Drawing Room.