Can olfactory stimulation make you buy more, consume more or alter your perception of a brand? Professor G Neil Martin, psychologist and scent researcher who published the world’s first study of the effect of food aroma on brain activity, explores the science of scent in the context of brands and marketing and highlights some curious -and sometimes bizarre- findings.
Talk: Making Scents of Brands with Professor Neil Martin
Museum of Brands
Event has ended
This event ended on Wednesday 7th of February 2024
This event ended on Wednesday 7th of February 2024
Admission
£10 adults / £5 concession
£10 adults / £5 concession
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