Visit Sweden Launches Fika Square

Visit Sweden Launches Fika Square

Soho Square to be transformed for three days into pop up ‘Fika Parlour’ serving Fika, the Swedish version of English High Tea

Wednesday 24th to Friday 26th August

Visit Sweden is transforming Soho Square into ‘Fika Square’ from Wednesday 24th to Friday 26th August. The three day event will feature a bookable and free Pop Up Fika Parlor and walk in Fika Picnic, between 12.30pm and 2.30pm each day. A team from the Southern Swedish holiday destination of Skåne, led by world famous pastry chef Jan Hedh will be serving traditional Fika, the Swedish equivalent of high tea and sharing stories about the region.

Aided by a team of traditionally dressed Swedish old ladies, Jan will be indulging guests in Fika, a Swedish treat tradition, which includes a special blended coffee and 7 delicious cookies, each with a unique recipe. Jan is Sweden’s most famous chocolatier, pastry chef and cookbook author, who is making a rare visit to the UK to promote the summer destination of Skåne and introduce Britons to the custom of Fika.

The Pop UP Fika Parlor can be booked for up to 6 people per table and reservations can be made by emailing [email protected] The Fika Pop Up Picnic will be on a first come, first served basis, so if you don’t get to book a table you can still come and enjoy the relaxing experience of Fika, serving delicious cookies baked by Jan Hedh and Löfbergs Lila coffee.

Additionally, there will be a live art instillation by Emma Karp Lundström over the course of the three day Fika Square event. A renowned Swedish artist from Skåne in Sothern Sweden, she works using apples from the region to depict scenes from the area she grew up in. Apples are one of the main harvested fruits in Skåne and the artist handpicks each apple to correspond with her instillation, sometimes consisting of over 35,000 apples at a time.

There is also a chance to win a holiday to the home of relaxation, Skåne in Southern Sweden, so you can experience Fika in Sweden first hand, by visiting the Skåne Facebook page were you can also find out lots of interesting information about Skane too at http://apps.facebook.com/your-skane/

visitsweden.com/relaxingskane