One Day On Earth Melvita Human Massage Train

On 11.11.11, inspired citizens across the planet will record the human experience over a 24-hour period and contribute their voice to a global day of media creation called ONE DAY ON EARTH.

To celebrate this initiative, French organic beauty brand Melvita will record a human experience at each Melvita store around the world and combine it as a snapshot in time.

The UK Melvita team will initiate a human massage train, beginning at the Melvita store in Covent Garden and taking shape throughout St Martin’s Courtyard. Each participant will receive a Melvita postcard and product sample and a free travel sized product.