Krug Institute of Happiness

2012 – Krug Champagne is excited to announce the launch of the Krug Institute of Happiness this December, a unique dining experience with a pleasure-seeking menu, paired with and inspired by Krug Champagne. Held in a previously undiscovered London location, the Krug Institute of Happiness will be open for one week only and with a menu created by a Michelin star chef.

The Institute of Happiness sets the stage for creating happiness and discovering the craftsmanship and passion behind Krug Champagne. Beginning the experience, guests are whisked through the city in a private transfer to the previously undiscovered location of 85 Swains Lane. Arriving at the Institute of Happiness, guests enter a once in a lifetime opportunity to immerse themselves in all things pleasurable. Krug’s Institute of Happiness seeks to touch every guest with an emotive memory through a once in a lifetime dining experience, set to create Happiness in each guest.

Every element of the Institute of Happiness is a bespoke experience, from guests place settings to the music heard throughout the evening. The completely unique and bespoke adventure into the world of Krug is facilitated by touching the senses of sight, sound, scent and of course taste, as every element of the experience is designed to create happiness in all guests. The four-course menu is designed by the Michelin-star chef, who has built each course around a different endorphin-releasing ingredient as the final
flourish to all the dream-like elements.

Tickets for this exclusive experience can be booked via website