Parallax Art Fair 2013

The sixth edition of Parallax Art Fair in London will take place at Chelsea Town Hall. By being a direct art-to-consumer experience with an open admission policy, P(AF) makes a uniquely refreshing conceptual statement about subjectivity and the commoditization of taste.
The event attracts around 200 artists from all over the world, presenting 2,000 to 3,000 pieces. The loose “mosaic” approach to curating P(AF) befits its irreverence for the stiffness of traditional exhibitions and is conceptually in line with the event’s spirited accessibility. The art spans the spectrum in content, style, and abilities due to the level playing field of P(AF)’s universal acceptance, ensuring established and emerging artists are equally represented.