Krug Celebration with the Philharmonia Orchestra

Krug Champagne and the Philharmonia Orchestra are launching a digital exhibition highlighting the parallels between conducting a symphony orchestra and composing Krug Grande Cuvee, to celebrate the annual recreation of Krug Grande Cuvee.

The experiential installation allows consumers to travel through a journey of the development of champagne and an orchestra i.e. Starting with the first picking of the grapes accompanied by a single violin solo and ending at the beautiful sound of a full orchestra playing Stravinsky’s The Rite of Spring and the delicate taste of Krug Grande Cuvee, blended from 120 different wines.

The immersive pop-up exhibition takes place at The Loading Bay in Shoreditch, where guests can walk around the space sampling Krug Grande Cuvée and surrounded by a digital version of the orchestra who will play Stravinsky's The Rite of Spring, putting a very literal spin on the term 'tasting notes'.