CB12 Confidence Boosting Challenge

Take the CB12 Confidence Boosting Challenge!

7-13th April outside Boots store in Westfield Stratford City

80% of Londoners want to feel more confident[1], so why not head down to the Boots store in Westfield Stratford City between 7-13th April and take the CB12 Confidence Boosting Challenge against the clock?

A unique giant vending machine will be stationed outside Boots where you will be asked to complete a fun but simple challenge (reciting a Romeo and Juliet line or singing a line of a song etc) against the clock and receive a great confidence boosting reward. You’ll also receive a confidence tip from Confidence Coach Georgina Elliott.

Fresh breath confidence
Londoners rank fresh breath as the highest confidence boosting factor[1], so CB12 is on a mission to boost their confidence by handing out free samples of NEW CB12 boost chewing gum all week.

CB12 boost is a unique, double-action gum that both prevents bad breath and provides instant fresh breath on-the-go. So whether you’re wanting to freshen your breath after a cup of coffee, spicy food, alcohol or smoking or before a meeting or hot date – keep CB12 boost in your handbag or pocket, ready to use when you feel the need for a fresh breath boost.

About CB12

CB12 mouth rinse is a unique, long-lasting mouth rinse which is proven to eliminate and control bad breath for 12 hours. The unique combination of zinc and chlorhexidine eliminate the gases the natural bacteria in our mouths create when breaking down any remaining food particles. CB12 does not harm the natural bacteria, but effectively neutralises the gases produced, providing long lasting protection against bad breath reoccurring.

CB12 mouth rinse also contains fluoride. It is easy to use, rinse with a single 10ml dose for approximately 30 seconds to 1 minute, gargle and then spit out. Do not swallow. CB12 mouth rinse can be used from 12 years and above and is available in both mint/menthol and mild mint/menthol varieties. CB12, 250ml, costs £14.59 per bottle.


CB12 boost is a NEW two-layer, sugar-free chewing gum which prevents bad breath and provides a burst of cool, minty flavour for an instant refreshing effect that lasts for several hours. CB12 boost contains a unique combination of active ingredients including zinc acerate, which prevents bad breath, fluoride, to help strengthen teeth and prevent caries and xylitol to help reduce plaque. CB12 boost can be used on its own during the day or in combination with CB12 mouth rinse, up to five times a day and can be used from 12 years and above. CB12 boost costs £4.99 per pack, each pack contains 10 pieces of gum.

CB12 mouth rinse and CB12 boost are available from pharmacies such as Boots and online at Boots.com.

References
[1] Redshift Market Research conducted amongst 2,000 UK adults, February 2014, on behalf of CB12