Back to School with GEOX #LittleSteps

GEOX, the luxury shoe and apparel brand, is putting the fun back into back to school shopping this summer. Throughout August, GEOX #LittleSteps #BackToSchool ‘pop-up’ photo booths will be stationed within London stores to encourage a little frivolity for little ones whilst they prepare to go back to school.

GEOX ‘classrooms’ are due to appear within the brand’s Marble Arch and High Street Kensington Stores, alongside dressing up boxes featuring replica teacher costumes and playful school items to encourage little ones to take their best #LittleSteps photo when buying their new #BackToSchool shoes.

The GEOX A/W’14 Junior range is packed full of shoes that are comfy and fun to wear whilst withstanding the daily adventures little ones encounter. The ‘Back To School’ range, available from July, features GEOX’s trademark breathable sole and includes stylish black lace patent brogues, ballerina pumps, loafers and Velcro sneakers.

Throughout the activity all images will be posted on GEOX’s social media channels, and once it finishes the brand will select the top 5 best #LittleSteps #BackToSchool poses from each store. Consumers will then be asked to vote on who they think should be crowned GEOX’s best #LittleSteps poser, winning them a free pair of shoes!

Ensuring that little ones have fun whilst staying ahead in the style stakes as they prepare for the start of a new year, GEOX has everything you need this summer.