The Next Generation of Global Consumers

Old-school marketing just doesn't cut it anymore. Big budget advertising doesn't buy market share; digital savvy does. The big brands are scrambling to entice the next generation of consumers, but many aren't hitting the mark. The wants and desires of this generation vary dramatically to those of previous generations, and understanding these demands holds the key to their wallets. Ignore the next generation of consumers at your peril, your businesses needs to adapt to the digital generation or fade into oblivion.

Hear from big brands and trailblazing start-ups alike – we bring you the best thought leaders from a breadth of industries and budgets to discuss next generation customer engagement strategies. The expert-led sessions will discuss the tactics that businesses need to be implementing now to captivate this enormous cohort of consumers.

Speakers: Ben Maher, Denise Turner, Ben Haley, Selena Harrington, Paul Drury, Benita Matofska