Communications: Brand Vision and Strategy

Whether you’re setting up a small, self-led arts organisation or working within a major museum – knowledge of the ever-evolving field of communications is fundamental to audience engagement and to the critical reach of an organisation and its programmes. Rachel Mapplebeck and Jane Wentworth Associates take a look at brand, vision, values and developing effective communications strategies across digital and print.

You will learn about:

• The how, what and why of cultural branding
• Maximising cultural organisation retail: how to use your assets to bring in revenue
• Internal branding and how to live the brand

Rachel Mapplebeck is Head of Communications at the Whitechapel Gallery. A cultural communications specialist focused on building audiences, brand and profile for arts organisations, she leads on strategic brand and communications campaigns for over 30 exhibitions and 200 events a year.

Jane Wentworth Associates is a communications consultancy and international leader in brand for the cultural sector. They work with organisations to become more visible, more focused and more engaging, their expertise lies in brand strategy, identity and communications.

The Art Fund is supporting the series by offering a number of fully funded places per course for curators and museum and gallery professionals. Applications will open in January 2015.

For any queries or for more information on the course, please contact [email protected]

Image credit Contemporary Art Boot Camp with Ruth Proctor 2012, courtesy Whitechapel Gallery.