Ecommerce Club: Tribes of Behaviour

After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit Media.

When it comes to online behaviour what insights do you need to make informed digital strategy? It's always assumed that the consumer's behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand's audience? In this session Oban looks at how a consumer's cultural identity could be formed of a brand's culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.