Seven Dials & St Marton's Courtyard Spring Shopping Event

London shopping destinations Seven Dials and St Martin’s Courtyard, nestled between Soho and Covent Garden, are set to host a free shopping event on Saturday 9 May. For one day only from 12-5pm, over 120 shops, bars and restaurants will be offering a 20% discount.

The whole of Seven Dials will be traffic-free with in-store and outdoor activities taking place throughout the streets and within St Martin’s Courtyard, just off Long Acre. Visitors can enjoy live music performances, street food, alfresco games, a pop-up lawn around the dial complete with deck chairs , lawn games and much more, transforming the landscape of this central London fashion village.

Shop for the perfect spring outfit from brands including Diesel, L.K Bennett, Laura Lee, Pretty Ballerinas, Banana Republic, Poste Mistress, Franklin & Marshall, Tatty Devine, Cos and Superga who are amongst the participating stores. For stylish menswear there’s plenty to choose from, don’t miss Carhartt, Foxhall, Barbour, Industrie, and Peter Werth who are celebrating their 40th anniversary with an in-store DJ and drinks.

Beauty and grooming brands are also involved so shoppers can enjoy complimentary makeovers at Shu Uemura, as well as instant beauty facials, hand massages and skin consultations at Caudalie. Visit St Martin’s Courtyards fast beauty bar, Blow, who will be offering complimentary up-do’s and Murdock London with their complimentary beard and moustache trims.

Seven Dials and St Martin’s Courtyard are the ideal destinations to pick up unique purchases with many one-off shops and independent labels from erotic emporium Coco De Mer to floral design school The Covent Garden Academy of Flowers, stylish spectacle store Bailey Nelson and B1866 for the latest cycling accessories. Other stores exclusive to Seven Dials include Le Coq Sportif, Larsson & Jennings, Finisterre, Element and Happy Socks.

As well as the area-wide street party, shopping enthusiasts will be treated to in-store events including DJs, free food and drink, makeovers , gifts with purchase and trend talks from key fashion editors. There will be a pop-up bar located in St Martin’s Courtyard curtesy of King Bloom Cocktails providing complimentary spring time drinks for ticket holders.

Register for a free ticket on the official website.