Miele Denim Laundrette In Collaboration With Jeans For Genes

Running from Friday 11th to Monday 14th September, the first class laundry service will feature dozens of top quality Miele washing machines.

For jeans-washing doubters, there's plenty running alongside the first class laundry service, with a host of talks, workshops and live demos ranging from a denim trends forecast from fashion gurus WGSN and The Industry London, denim customisation by LFW designer Timur Kim, to beauty treatments by Mavala and free hair braiding service by hairstylist Joel Benjamin so you can look lovely while you launder.

Celebrity stylist Gemma Sheppard will show people how to stand out from the crowd on Jeans for Genes Day, with denim customisation workshops helping people to make a personalised pair.

More money will be raised for this great cause from the sale of Jeans for Genes Day merchandise, including a limited edition fashion t-shirt modelled by supermodel Kate Moss, which will be available for those who like to 'buy while they dry'.

Whatever delicate denim you come in with, the experts from Miele will be on hand to give tailored care advice, showing how nobody need fear washing their best jeans, just as long as they use the right technique and equipment.