DIY Classic Cocktails By Absolut

Over London Cocktail Week 2015, Absolut will be partnering with 12 of the cocktail bars across London to offer 12 classic cocktails – as well as 12 unique twists on the classics. The cocktails will be available for only £5 from 5 – 11 October, for all LCW wristband holders. Consumers can also try their hand at creating their own classics at a DIY Classic Cocktails Masterclass on 10 October.

12 Bars, 12 Classics, 12 Twists
Absolut is an exceptionally versatile and pure vodka, making it the classic spirit of choice in so many cocktails, from the short to the long, from the morning pick-me-up to the late night finale. With the pioneering creation of flavoured vodkas like Absolut Citron and Absolut Peppar, contemporary cocktail serves such as the Cosmo and the Bloody Mary became staples of the bar menu, and favoured classics forever more.

We’ll be helping London Cocktail Week guests discover the legacy behind our 12 classics – whether truth or rumour, each one has a story to tell. Each bar will also champion their own specially created twist on their classic – breathing energy and life back into every beloved classic cocktail. Participating bars include:

1. Northbank - Absolut on the Beach
2. Rocket Holborn - Bloody Mary
3. Rocket Bishopsgate - Lemon Drop
4. The Jones Family Project - Cosmopolitan
5. Zigfrid von Underbelly- Caipiroska
6. The Somers Town Coffee House - Espresso Martini
7. Cellar Door - Collins
8. Nordic - Sea Breeze
9. Kosmopol - Fresh Fruit Martini
10. Four Sisters - White Russian
11. Rocket City - Tonik
12. Inamo Soho - Moscow Mule

“Absolut is looking to have a bigger presence at this year’s London Cocktail Week highlighting 12 Classics and the stories behind the cocktails. It is great to have all these bars representing Absolut and we hope people enjoy the cocktails and the twists as well as the masterclasses with Rico.” Rick Bennett-Baggs, Senior Brand Manager at Absolut.

DIY Classic Cocktails by Absolut
The DIY Classic Cocktails Masterclass will be hosted by Absolut’s mixologist Rico Dynan, who will invite guests to discover all there is to know about the nation’s favourite cocktails. The six separate sessions will focus on one classic each.

“Making the cocktails with the special flavoured Absolut adds to the flavour and makes it a true signature cocktail. We’ll go through six of the best classics – and how they became staples of the bar menu. The masterclasses will be fun and interactive, no need to be a cocktail making expert to come along!” says Rico Dynan.