The 'Happiest 5k on the Planet'

The Color Run Presented by Skittles Returns to London’s Wembley Park for the Fourth Year

Tickets are now on sale for The Color Run Presented by Skittles, as the happiest and most colourful party of the summer returns to Wembley Park, ready to cover the capital in more colour than ever.

Last year, the ‘Happiest 5K on the planet’ saw more than 59,000 ‘Color Runners’ from all walks of life enter into the spirit of the event in cities across the UK. In London alone, more than 19,500 happy runners took to Wembley Park to join in the colour fun.

There are no stopwatches or timers involved in The Color Run Presented by Skittles, meaning participants can walk, jog, dance and party their way along the course at any pace. Starting in a white t-shirt and reaching different colour zones at each kilometre, it’s impossible to finish the ‘Happiest 5K’ without being covered in colour!

Plus, brand new for 2016, The Color Run Presented by Skittles is bringing a tropical twist to the event. Featuring an all-new Tropicolor rainbow zone on the course where participants will be bathed in a tropical array of colours on their way to the finish line. Featuring island-style music and palm trees in the finish festival, runners will be given the chance to live their life in Tropicolor!

Andy Knee, Managing Director EMEA of Mass Participation Sports, at organisers IMG, commented: “We’re really excited to open ticket sales for our 2016 events and have no doubt that this year’s tour of The Color Run Presented by Skittles will be the most colourful yet! We’ve had a great response to announcing this year’s dates and had thousands sign up to the VIP list. Anyone who is yet to book their spot should do so now to avoid missing out!”

Matt Slade, Managing Director of Wembley Park commented: "We're delighted to welcome The Color Run back to Wembley Park and think it will be a great way for us to show the running community the impressive regeneration that has taken place in the area. There's a huge amount to do here, so we suggest people make a day of it to explore all that is on offer. Be it the range of restaurants, the 9-screen cinema or the range of shops at London Designer Outlet - perfect if you need to pick up a last-minute pair of trainers or new socks!"

Dan Newell, Wrigley confections marketing manager commented: “It’s a natural choice for Skittles to partner with The Color Run™. Consumers have always identified Skittles as a fun brand but also by its vibrant collection of rainbow colours, so what better way to celebrate health, happiness and the joy of colour than by supporting thousands of runners as they take part in the most colourful day they’ll ever have!

“As part of Mars Incorporated, we are committed to addressing health and wellness issues and promoting healthy lifestyles. Partnering with The Color Run™ is just part of that commitment, there will be more to come later in the year.”

The Color Run Presented by Skittles at London’s Wembley Park takes place on Sunday 12th June 2016 at 3pm. Registration opens today [Tuesday 2nd February 2016]; event entries are priced from £25, with individual entries, group entries or the option to purchase an exclusive premium ticket. Participants should visit www.TheColorRun.co.uk to enter now with a special early bird price.

Wembley Park is only nine minutes on the train from central London so there is no excuse to miss out on the Colour Party!

More information can be found on The Color Run UK Facebook page at www.facebook.com/TheColorRunUK, on twitter by following @TheColorRunUK and on Instagram with @TheColorRunGBR.

Join in the chat using #ColourMeHappy and #Happiest5k