How to Attract the Right Investors

How to Attract the Right Investors

You've decided to launch or grow your business - and now you need investment. But where do you start?

In this half-day workshop we'll explore how to secure investment through:

- crowdfunding
- angel investors
- venture capital

We'll help you make a decision about the right options for your business and give you a simple step-by-step approach for attracting investment for each option.

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In a nutshell

This half-day ‘How to Attract the Right Investors’ workshop will help you:

- Decide which investment avenues are right for your business

- Learn the most effective way of finding investors

- Secure the best deal and valuation for your business

- Save you time, money and energy in your search for investment

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Who is it for?

‘How to Attract the Right Investors’ is ideal for ambitious entrepreneurs who are either in the start-up phase and are unsure of where or how to raise the capital to launch or are already trading but need more capital to reach profitability and scale.


How will you benefit?

The workshop, run in partnership with the British Library Business & IP Centre, packs a massive amount of content into just half a day to equip you with a simple to follow, step-by-step approach to securing investment.

By the end of the workshop you will:

- Understand the advantages and disadvantages of various investment options

- Know how to launch a successful crowdfunding campaign in double-quick time

- Receive invaluable insights from successful angel investor Colin Coghlan

- Have a proven template for creating a winning Executive Summary

- Know where and how to secure Venture Capital

- Understand how to take advantage of new government tax schemes

- Be able to value your business accurately

- Have an 'insiders list' of recommended small-business-friendly VCs, angel networks, lawyers, crowdfunding sites and more

- Know the best methods for dramatically increasing the credibility of your team with investors

- Have received priceless tips on how to pitch your business to an angel investor

- Know how to create a winning video pitch for crowdfunding

- Understand how to avoid the legal pitfalls when securing any investment

- Have a clear understanding of how to play the funding game


Expert speakers

PAUL GRANT knows what it’s like to be on both sides of the funding fence. As an entrepreneur he raised funds for his own business, securing capital from business angels, bankers, family and friends, and even a government grant.

After seven years of trading he exited his business in 2003 and was invited to join a private equity company, Capital Partners, eventually heading up the business angel division. Here he had access to nearly 5,000 angel investors and reviewed more than 1,000 business plans every year.

During this time Paul learnt a lot about why so many businesses fail to secure the funding they need in the start-up and growth phases. Paul has met with many investors, bankers, and venture capitalists over the years and in the course of his work has uncovered what they are really looking for.

More importantly, Paul has developed an approach to raising capital that works. He is keen to share with you what he has learnt as an entrepreneur and as an industry insider.

Successful angel investor COLIN COGHLAN will demystify how an angel investor thinks and what they are looking for.

Colin Coghlan is a private investor, advisor, mentor and speaker specialising in early stage and rapid growth business. He advises both entrep