Wembley Connected by EE Tour

EE, in partnership with Wembley Stadium, has unveiled the world’s most technologically advanced stadium tour bringing together the unique history of England’s national stadium with the most advanced mobile technology via the EE SmartGuide.

The innovative Wembley connected by EE tour launches on 18 July and sees the introduction of a world-first digital platform on the EE SmartGuide – a bespoke connected device given to each tour participant. 360 video and augmented reality delivered via the EE SmartGuide will allow audiences to re-live key sporting and music moments whilst exploring the iconic ground.

Thanks to cutting edge Beacon technology, tour participants will be able to receive stats, imagery and video on the handset at select locations within the stadium to enhance the tour experience, including the crossbar from the 1966 World Cup Final, the players changing room and the stadium press room. A 360 video feature will overlay footage of live events in the stadium bowl to bring Wembley to life.