House Of Hygge

House Of is bringing The Art of Cosy to London this winter with a Hygge Special, devoted to winter fashion, warm wool, and clothes to snuggle in.

What
This is your retreat away from the Christmas shopping crowds, your chance to sample the delights of winter fashion with your loved ones, while everything else takes care of you for once.

*early bird tickets on sale now*

Where
Our slice of Scandinavia is at One Alfred Place, a modern private members club set in beautiful Fitzrovia, a stone's throw from Oxford Street. The perfect place for pampering.

Don't shop alone!
Shopping's much more fun with friends, so start getting your group together, be it old friends or a Mother-Daughter treat. Share this event on Facebook or in email.

What Fashion
We've brought together Scandinavian brands such as Gudrun and Gudrun (as seen in The Killing), Charlotte Zimbehl, Valo and No Ordinary Suit together with British labels such as Bibico, so you can bolster your winter wardrobe with quality fashion you can cherish for years. Find out more about the participating brands below.

What in the name of devilled fish eggs is "Hygge"?
Hygge is a wonderful Danish word and roughly means cosy living, i.e. enjoying life's simple pleasures. Think friends. Family. Roaring fires. Mulling wine. Woolly jumpers. Sandi Toksvig's a huge fan.