February saw the opening of an exciting new venture on Mayfair's Dover Street. Established by Charles Finch, Chucs Dive & Mountain Shop aims to add a touch of old world glamour, style and elegance to leisure wear. FInch's heritage is evident - his grandfather, George Ingle Finch invented the puffa or down-filled jacket before ascending Everest with Mallory in 1922, an item which has undoubtedly become a high street staple.
The debut collection is comprised of signature swimwear for men and women, as well as Bermuda and hiking shorts, shirts and t-shirts, Safari Jackets and boots. Fine silk scarves and light cashmere pieces fill out the collection for African or Caribbean travel, and for low altitude trekking, mountain shorts and UV shirts have been especially created. With patterns inspired by leading Savile Row tailor Anderson & Sheppard, all Chucs Dive & Mountain Shop equipment will be finished to the highest quality with the utmost level of craftsmanship. Charles has collaborated with Cate Blanchett to create ‘‘The Blanchett’; a pair of shorts for women inspired and embraced by the Hollywood Oscar winner. The launch collection also includes an exclusive print which has been designed for the men’s and women’s swimwear by leading British fashion designer Giles Deacon. Plans for the winter range include a mountain jacket; aptly named the ‘George Finch’. Providing the discerning traveller with everything they need, be it for the beach, mountain trek or a safari, the range is also launched this week in Harrods, and will undoubtedly become a destination brand for travellers in the know!
Chucs Dive & Mountain Shop, 31 Dover Street, Mayfair
Love Laurel x
