If you're a fan of online shopping, be sure to visit new destination site LUX FIX. The site has partnered with the
hottest names in British fashion - including Peter Jensen, Twenty8Twelve, Pringle, Daisy Knights, Yang Du, Bamford, Hannah Martin, BEX ROX and Sara Berman - to cherry pick the most exciting in-
season luxury pieces and offer them at one-off prices through its addictive online events.
Co-founders Rebecca Glenapp and Alice Hastings-Bass found they suffered from “inventory overload” with no time to trawl through all the fabulous pieces Net-a-Porter and other sites had to offer. They started dreaming of a site that offered discerning and time-short luxury consumers a fun and tempting way of shopping for new items each season…and LUX FIX was born!
LUX FIX offers members two new ways to shop; 'Flash Events', reverse auctions where you watch the price tick down from the RRP and Limited Edition Exclusives, super limited editionrs with a group-pricing system that rewards the fastest buyers. LUX FIX is fully integrated with the Facebook platform and members are
incentivised to recommend LUX FIX products to their networks, creating a viral effect and powerful brand endorsement for designers.
Alice said: ‘The beta launch has had a phenomenal response from deskbound fashionistas and we reached our 1,000 members milestone within four weeks of launching. The feedback on the Flash Events and LUX FIX Exclusives has been very positive.’
For more information about membership, visit www.lux-fix.co.uk. Bag - Anya Sushko exclusively for Lux Fix, £105.
