It's not every day that a life-changing campaign gets launched, is it? But today, folks, was one of those days. Save The Children are a charity of whom I'm sure you're familiar with - they work hard to improve the lives of disadvantaged children all of the world - and without them, our world would be a much sadder and desperate place.
And it's for this reason that we should take notice of their brand new campaign - the Save The Children No Child Born To Die: Name A Day campaign.
What is the Name A Day campaign?
This morning I learned that 300 children die EVERY HOUR across the world, because of malnutrition. In the time that I woke up, got dressed, commuted to Regents Park and attended the launch of the Name A Day campaign, almost 1000 children would have died.
Because of this startling fact looming over us every hour of every day, the professionals who work so hard at the charity have decided to start the Name A Day campaign to get our government - in particular - Mr David Cameron, to Name A Day when he will hold a Summit to discuss the terrible issue of world hunger with fellow leaders, during the London Olympic Games.
Why should we help?
This morning, I joined Save The Children Ambassadors Myleene Klass and Natasha Kaplinsky, along with Save The Children CEO Justin Forsyth to learn about their new plan to help these kids. Here, Myleene and Natasha talked about their work in Bangladesh and Mozambique and how much their experiences touched them.
"Over half of the population of Bangladesh live on less than $1 per day," Myleene explained. "Mothers here are totally helpless, unable to afford the costs of food that their children need. Babies are literally wasting away in front of their parents eyes simply because they’re not getting enough of the right things to eat."
She went on to say that if she had the world leaders in front of her now, she would ask them where there humanity is. "These people need our help! Where is their humanity?" she asked, with a passion that only someone who had seen the desperation first-hand could offer.
Natasha told us how her the families she met could only afford to buy the equivalent of three eggs per week to feed their entire families. "They wouldn't know what it was like to eat a whole egg," she noted sadly.
It makes you think doesn't it?
And yet, if each of us - especially our world leaders - joined together for just one day to raise money and to discuss how to tackle this huge problem of children dying of malnutrition, imagine the amount of lives we could save?
That money would educate families on how to add nutritional value into their basic diets and in turn would mean more children could survive. Such a simple plan, but they need support to achieve it.
So spread the word folks, tweet about it and tell everyone you know - the more the government realises we're behind the campaign, the more likely it is that Mr David Cameron will Name A Day for the Summit.
And if you're doubtful at how well these campaigns work, hear this. When Save The Children started their last campaign to stop child deaths a few years ago, they had no idea about how successful they would be. A few years on, the number of children dying per year had fallen from 12 million to 7.6 million - if they were responsible for even one of those lives saved per year, then we're surely on to a good thing.
Find out more by visiting www.savethechildren.org.uk/nameaday or by following #nameaday via @savechildrenuk or @savechildrenpr on Twitter.
