Any jewellery fan would be a fool to miss the latest exhibition of bling at Selfridges, for one of the world's most exclusive brands has taken over the Wonder Room for a display to rival the Crown Jewels...
Until April 29th Cartier has taken over the Concept Store in Selfridges, based in the Wonder Room, to enchant visitors with stories about Cartier’s history of, and savoir-faire about, the most precious of gem stones – the diamond. A journey into Cartier’s heritage and history, including famous diamonds, the long standing royal connection and other celebrated individuals that have added to the Cartier legend.
In 1847 the three Cartier brothers, Louis Cartier in Paris, Pierre in New York and Jacques in London, were dedicated to using beautiful and unique stones to create exceptional jewellery. In London Jacques made the boutique an essential stopping-off point for maharajahs, who owned the most beautiful diamonds in the world. Jacques was a keen traveller and visited the Indian continent unceasingly to find inspiration for his clients.
Showcasing Cartier’s diamonds visitors can explore three core areas: the first shall be an exhibition space with archive images and descriptions on Cartier’s heritage around diamonds, with stories on legendary Cartier stones such as the ‘Hope’ and ‘Star of the East’ diamonds and of course famous wearers too. The second area shall be dedicated to stunning, contemporary high jewellery pieces presented in specially created installations. The final and third part will feature a very special ‘Bridal Lounge’ where visitors can view and try on some beautiful engagement rings as well as learn all about the uniqueness of Cartier’s diamonds from real experts.
In addition an ‘interactive space’ in the high jewellery room will allow visitors to truly immerse themselves in the world of Cartier diamonds. Here they will be able to view short films including ‘True Love has a Colour and a Name’ which shows the romance of our diamonds, as well as a virtual tool which allows visitors to try pieces on via an electronic simulation of select High Jewellery pieces!
Another highlight in the High Jewellery room will be the Oriental Tiara (pictured), a vintage piece dating from 1911; beautifully preserved, it shows off Cartier craft to full effect with its flared open-work bandeau composed of wavy diamond-set lines. Containing 1,218 diamonds, including 278 rose cut, which the tiara weighs in at an impressive 82.06 carats - a suitable piece with which to celebrate the Diamond Jubilee year!
Love Laurel x
