Surprisingly enough for a 'novelty' fragrance, the new 007 aftershave is actually really rather nice...
Launched for the 50th anniversary of the first James Bond film - and coincidentally just in time for the release of the latest James Bond instalment, Skyfall, this week - it has this week topped the perfume charts as the best-selling fragrance at The Perfume Shop.
The fragrance was created by P&G Prestige, the company behind such scents as Escada Delicate Notes and Hugo Boss' new Boss Nuit, which stands it in good stead for being a success. Bill Brace, vice president of fashion brands at P&G Prestige said, "the aromatic feugere fragrance family came to prominence in the Sixties - it was unmistakably masculine - mossy and ferny. But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there's fresh apple, cardamom, sandalwood and vetiver."
The result is actually strikingly wearable, manly and strong without being too overbearing. From £25, available nationwide.
Love Laurel x
