Opening its doors tomorrow until August, Aveda is launching a new experimental pop up for me.
The Grooming Station, hot on the heels of their award-winning Grooming Destination, the new pop-up barbershop with a lifestyle and experiential concept is set in the heart of buzzing Fitzrovia.
A collaborative space that offers men an opportunity to discover treatments and products for hair, skin and fragrance, the new three-month pop up features Aveda Men, Clinique for Men, LAB SERIES, TOM FORD and Ermenegildo Zegna fragrances.
Guests at The Grooming Station can experience a selection of barbering services from an Aveda Men Master Barber including express options from a Shampoo, Cut & Style to a Beard Tidy, with each barbering service complemented by a free, express Aveda Men facial – a menu designed to offer convenience with a customised approach.
A space that celebrates the art of craftsmanship, the Grooming Station collaborated with LOCK&KEY, who helped to design the innovative aesthetic that features bespoke furniture, crafted from reclaimed and re-purposed materials – breathing new life into previously discarded objects.
Offering free WIFI and charging points, The Grooming Station has been created as a multi-functional environment for men who want to relax, recharge and browse, or drop in for an on-the-go barbering fix.
For a dose of popular culture, The Grooming Station will be pulsing an exclusive calendar of events throughout June to August, including brands such as Sipsmith, amongst others.
Pop in for a visit! The Grooming Station, 6 Mortimer Street, London W1F 3JJ
Love Laurel x
