BBC Children in Need & George at Asda have today announced their second collaboration with world famous children’s author and illustrator Liz Pichon – who is famous for her illustrated best-selling Tom Gates book series - to create this year’s Official T-Shirt, which will raise money for the charity.
This unique unisex t-shirt features BBC Children in Need’s iconic Pudsey character in Liz’s signature doodle style. This is the second t-shirt that Liz has designed for BBC Children in Need and Asda. This year, all money raised through the sale of the t-shirt will go towards supporting children and young people facing food insecurity, as part of Asda and BBC Children in Need’s Fuelling Potential campaign.
Throughout the summer holidays, Asda have been offering £1 meals to all children who visit the Asda café and half price adult meals from 3pm each day. In selected Asda Stores they have also been hosting Pudsey Clubs – where children have been able to take part in fun and creative activities.
Over the next three years Asda & BBC Children in Need aim to support 100,000 children by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help boost their mental health and physical wellbeing.
Vicki Radford, Buying Manager, George at Asda said, “We are delighted to have Liz Pichon on board for the second year running to design the Official BBC Children in Need T-Shirt for George & Asda. It’s a joy to work with Liz who really brings her creativity to life through these designs and we know they are going to be really popular with our customers, these are now on sale from as little as £5.”
The Official T-Shirt is available to purchase now online at George.com and in stores soon, in both adult and child sizes (£5 - £10) with all profits from the sale of the t-shirt going to BBC Children in Need.
In addition to the Official T-shirt, Liz has also designed a mug (£2) and a tote bag (£3) featuring her doodle Pudsey design which are also available to purchase in store and online at George at Asda from 26th October.
