From 16th September – 8th October*, Londoners can travel with their tastebuds and discover the sights, sounds and flavours of South Korea right in the heart of Covent Garden at The Stables Gallery, next to Seven Dials Market.
Comprised of different rooms each offering everything from taste tests to a Kimchi lab, the exhibition gives visitors the opportunity to walk through time and learn about the rich history and heritage of Jongga Kimchi.
Guests will also get to tantalize their tastebuds in Kimchi Alley, as Jongga has partnered with three of London’s hottest restaurants, each taking up a week’s residency where they’ll serve up flavourful bites using Jongga Kimchi. The A-list line-up includes South Korean chef, Judy Joo, who will kick off the event with her restaurant, Seoul Bird, followed by cult favourite, Bad Boy Pizza Society, and innovative chef, Robin Gill, and his restaurant, Darby’s.
Menu highlights include deliciously creamy mac & cheese Kimchi noodles, mouthwatering Bibim-inspired kimchi pizza slices, smoky short rib and kimchi slaw buns, and more.
The flavour exploration doesn’t end there as Londoners can enjoy these Jongga Kimchi specials, plus a brand-new dish, at each of the chef’s restaurants for 20 days following their residency:
Seoul Bird, 25th September – 14th October
Bad Boy Pizza Society, 2nd October – 22nd October
The Untitled Sandwich Shop (brought to you by Bad Boy Pizza Society), 3rd October – 22nd October
Darby’s, 11th October – 29th October
The pop-up comes after research from Jongga Kimchi found Britain is a nation of daring eaters with 80 per cent considering themselves ‘adventurous’ with food. Over half (54 per cent) want to travel more to experience authentic international foods, but the cost-of-living crisis is proving to be the largest barrier to travel, with 54 per cent citing it as the main reason for not being able to jet away. This rises to almost two thirds (62 per cent) for Gen Zs. The Jongga Flavourverse will give visitors the chance to experience the sights, sounds and authentic tastes of Seoul without setting foot in an airport.
The Jongga Flavourverse will open its doors to the public now, with guests encouraged to book their spot via Eventbrite, so they don’t miss out, but walk-ins are available on a first come first served basis.
*To note, the pop up is closed on Mondays!
