The second and final instalment of Season 4 of Bridgerton drops next week and while we sadly don't have the dresses of the Ton, we can certainly smell the part at least thanks to the new Bridgerton collection from Dove, created in collabroation with the launch of “Let Them Talk,” a new campaign designed to champion real beauty, self-expression, and confidence.
For nearly 70 years, Dove has been a steadfast advocate for inclusive beauty, a mission that resonates deeply with Bridgerton’s world, where characters famously defy convention and embrace their individuality. Just as in the Ton, where gossip, whether from pamphlets or platforms, often narrows beauty into a single ideal, both Dove and Bridgerton recognise that women too often shrink and mask their real beauty to avoid scrutiny. The “Let Them Talk” campaign is designed to defy these beauty standards, reminding everyone that true power belongs to those who refuse to blend in, despite the opinions of others, and that confidence isn’t dependent on others’ approval.
Beyond the campaign, this partnership introduces the Dove x Bridgerton Limited Edition Collection, reimagining self-care as a daily act of self-love infused with Regency-era charm. Drawing inspiration from the world of Bridgerton’s Ton, where every choice invites conversation, this collection offers a royal treatment for every woman to feel confident in her own skin.
The collection features two irresistible scents, each inspired by Bridgerton’s most enchanting moments. Available as a Body Wash, Body Scrub, and Antiperspirant Deodorant Spray. Raspberry Rendezvous is a flirtatious indulgence that lingers like a stolen glance, blending juicy raspberry and rose, softened by peony and whipped cream, and grounded in vanilla and cedarwood. Love & Meadows is a carefree escape that blossoms with every touch, combining notes of bergamot, wildflowers, and rose, softened by cedarwood and amber, for an effortlessly fresh and sophisticated finish. Both scents are deliciously delicate and elegantly feminine, leaving a lingering scent long after you're done in the shower.
These new products are part of the Dove Advanced Care Range, offering advanced skincare benefits. The Body Wash is powered by Pro-Ceramide technology, providing replenished, lotion-soft skin for 24 hours. The Body Scrub is packed with ¼ moisturising cream, to nourish and care for skin, while the Antiperspirant Deodorant Spray provides softer, smoother skin and 72 hours sweat and odour protection.
The limited edition collection is available now from retailers including Tesco and Boots
