ALTITUDE LONDON LAUNCHES eBAY CHARITY AUCTION IN ASSOCIATION WITH LINDSAY LOHAN AND THE BRITISH RED CROSS
London’s newest events space Altitude London continues to raise more money for the British Red Cross in aid of Haiti with Hollywood actress Lindsay Lohan. Following the success of last week’s celebrity charity fundraiser iRock4Haiti*, which has raised so far an impressive £55,000, Altitude London has launched an eBay auction in association with The British Red Cross which will be hosted on both eBay and their website from February 23rd 2010.
The lots for the eBay auction have been personally sourced and donated by Lohan and Altitude London, with the aim of bringing the total sum raised to over £100,000. Prizes include a money-can’t-buy Limited Edition NYPD Car signed by Lindsay Lohan. The NYPD car has just been used in a Viral Marketing Campaign to launch Altitude London's new venue The River room to The United States market.
Other auction lots include 4 nights at the Peninsula Hotel in Beverly Hills as well as an afternoons shopping & lunch with Lindsay Lohan, a trip in a Phenomenon 100 Jet to Paris for a Michelin Star Lunch, the ultimate cinema experience at the Millbank Cinema for the winner + 400 friends, and a VIP party for 200 guests including a champagne reception at Altitude 360.
A cheque for the total amount raised following the event and auction will be presented to The British Red Cross on completion of the eBay auction on March 5th 2010.
“A big thank you to Lindsay Lohan and Altitude London for raising so much money at the iRock4Haiti fundraiser and now for arranging such fabulous eBay auction prizes. All the money raised will be used by the British Red Cross to fund work in Haiti. Red Cross staff and volunteers have been in Haiti since the earthquake struck and are committed to being there long term. There are many, many people in Haiti who still need help, so bid for one or more of these prizes today and help raise crucially needed funds.”
Mark Astarita, British Red Cross Director of Fundraising
Altitude London
Altitude London comprises of three state-of-the-art venues: Altitude 360, The River Room and The Millbank Cinema & Media Centre. Situated on the 29th, 2nd and ground floors of the Millbank Tower in Westminster, the venues offer panoramic views over London’s greatest landmarks and direct views of Westminster & the River Thames. The newly opened River Room features state of the art electronic waterfalls, a water bar as well as one of London’s top sound and light systems. The venues can cater for a multitude of events, from product launches to gala dinners, & conferences to film premieres.
The British Red Cross
The British Red Cross helps people in crisis, whoever and wherever they are. They are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
www.redcross.org.uk...
