Apostrophe Cafe

Apostrophe Café Announces Launch of New Site at High Holborn

Apostrophe, the stylish boulangerie-patisserie group that fuses exacting standards of inventive, healthy produce with sophisticated urban design, is opening its new site on High Holborn on 9th March 2010.

This will be Apostrophe’s 16th site and marks a particularly important development in the evolution of the group’s interior design. Designed by renowned consultancy SHH, whose previous projects have included Umu restaurant in Mayfair, Christie's auction house and Adidas, the High Holborn site will include the usual Apostrophe features as well as an executive meeting area. Adorning the walls will be art installation and innovative tile concept, ‘Clouds’, designed by the internationally acclaimed Bouroullec brothers.

In keeping with Apostrophe’s philosophy, the new site will focus on quality, freshness and attention to detail, avoiding the contemporary fast food, chain cafés that provide pre-packed and refrigerated self service displays.