If you like wearing colourful t-shirts with original graphic prints on them then Lazy Oaf is for you. I don't, but it makes such a good place to find gifts for all the people I know that do wear this type of fashion, that I love it all the same.
Plus it started on a market stall and just got bigger and bigger and who doesn't like a feel-good success story?
Lazy Oaf is a pop graphic, print focused illustration label bringing you arrays of new clothing, accessories and stationery.
Lazy Oaf is famous for it's bright pop graphic T-shirts, reversible sweats and accessories collections. The company is driven by illustration, graphics, drawing, and fuelled by tea, hamburgers and Brian Blessed's knarley foot. The Oaf's have often contributed to print projects, exhibitions and events.
This East London based creative label was started by Gemma Shiel back in 2001 with hand screen printed tee's and a market stall in East London, skip to the present and lazy Oaf is available in over 150 stockists worldwide.
2004 saw the opening of the lazy oaf store in Soho which houses all of the collections and further Oaf oddities sourced from Japan and the US.
Lazy Oaf products are designed in house by Gemma and the Lazy Oaf team from the Oaf HQ in Shoreditch, products range from their staple graphic tee's to 80's inspired bobble hats, greeting cards, jewellery and posters.