Small chauffeur business to benefit from London 2012 Olympics?

Hello, I hope I am posting this in the right place, I wasn't sure if it should be in this section of the forum or "general".

I am a small transport / chauffeur business owner, and I am finding it difficult to see how the Olympics will actually benefit me. From my small office I can see the Olympic Stadium developing everyday, and everyday I struggle to see how I can take advantage of all the "buzz".

Do you think it would be worth paying to get registered with an olympic business directory such as this guy has done on http://www.olympicbusinesspages.com/business.php?id=78&company=A+to+Z+Executive since we are in the same line of business?

If you know of any other useful directories or online promotional ideas, please share.

---

I wouldn't bother. I'd be surprised if the Olympic authority didn't attempt to close that down at some point soon.

---