WIN A £5,000 Henry Holland Magnum 25 Dress!!

Magnum partners with Debenhams to offer people the chance to win a Henry Holland Magnum 25 dress at new flagship store

To celebrate its milestone 25th birthday, this year Magnum - the ice cream synonymous with pleasure and indulgence - has teamed up with British designer Henry Holland, to create the ultimate party dress inspired by the cracking chocolate of the Magnum Classics range. This Easter, one lucky winner will be given the chance to snap up one of just 25 Henry Holland Magnum-inspired dresses at Debenhams’ newly refurbished flagship Oxford Street store.

Having launched the Henry Holland Magnum Classics-inspired creation at its celebrity-studded 25th birthday bash last month, Magnum is giving 25 lucky fashionistas the opportunity to get their hands on one for themselves with a series of exciting competitions; one to mark each year of Magnum pleasure.

From this Sunday 13th until Monday 21st April, visitors to the Debenhams Oxford Street store can search for the glamorous creation that’s been secretly placed somewhere inside the store for a chance to win it. Once you’ve located the dress, simply tweet a picture of it using #MagnumDressCode to @MagnumUK and @Debenhams for your chance to snap up a piece of fashion history*.

Featuring beautiful hues of rich chocolate brown, Henry Holland took inspiration from the iconic crack of Magnum chocolate and the rich ice cream beneath, to create his stunning party dress. Embellished with sequins that have been meticulously hand stitched by Henry’s team, it is worth £5,000.

For more information on the summer of competitions ahead – and for your chance to win a truly money-can’t-buy gift from Magnum – head to mymagnum.co.uk/25years to see how you can crack the #MagnumDressCode.

This article is connected to Debenhams
Published Apr 16, 2014