Princi

135 Wardour Street, Soho, London

Princi
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4/10 from 1 user review

A truly mouthwatering place

Princi, exterior picture

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Address:135 Wardour Street
Soho
London
W1F 0UT
Map:Map & nearby
Cuisine:Italian
Region:Soho
Nearest Station:Tottenham Court Road
Telephone:
Opening Hours:

Mon:08:00 - 00:00
Tue:08:00 - 00:00
Wed:08:00 - 00:00
Thu:08:00 - 00:00
Fri:08:00 - 00:00
Sat:08:00 - 00:00
Sun:08:30 - 22:00

Related Businesses

Nearby alternatives

  1. Polpetto (0.0 miles)
    Berwick Street, Soho, W1F 0PL
  2. Vapiano (0.0 miles)
    Wardour Street, Soho, W1F 0TQ
  3. Polpetto (0.0 miles)
    Berwick Street, Soho, W1F 0PL

Princi features in these AIL lists...

Restaurants for when you're eating alone
Alan Yau’s Italian eatery is so good it’s often hard to find an empty seat. Choose from the mouth-watering pastries, breads and antipasti and sit at one of the long communal tables or at the counter facing the wall – it’s more appealing than it sounds.

The best places to pick up food on the go
Restaurateur Alan Yau (Hakkasan, Wagamama, Busaba Eathai) turned his hand to Italian artisan bakery Princi, and as with all his other ventures, he triumphed. There is a sumptuous display of olive breads, pizzas, strawberry tarts and passionfruit cheesecakes, all of excellent quality. It’s very difficult to get a seat, so the take out option is highly recommended.

Budget restaurants
This Italian bakery on Wardour Street is always packed, and it’s little wonder given their mouthwatering array of artisan breads, pizzas and hearty pasta dishes. Ordering is done at the counter which can make it hard to choose, especially once you reach the passionfruit cheesecakes and obscenely sized chocolate tarts.



"A truly mouthwatering place"

Review Rating: 8 / 10
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Reviewed by

Princi is packed every single night of the week. Each time I venture here for dinner or a post-dinner dessert I have to wait for a table, and competition is fierce. On one occasion a friend and I left our coats on our seats to go and order only to realise a determined young couple were about to sit in our places. Having to get up to choose food from the display counter doesn’t help matters.

If that sounds like a slight headache, the food more than makes up for it. Deliciously salty olive breads, pizzas, mackerel salads with sultanas and pine nuts (it’s around £7 for two salad helpings), salmon with egg and capers, goats cheese and roasted peppers…imagine the sort of food an Italian bakery cum deli would sell. Alcohol is also served in the form of Italian wines and Prosecco. Drinks are ordered and paid for with the food but are collected with the receipt from a separate counter.

Then there are the cakes which are surely Princi’s greatest success. All are utterly delicious, a bit too easy to devour, and served in portions which are big enough for two to share. Priced at £4 a portion they are worth every penny, and I am slowly working my way through each and every one of them. So far the passion fruit cheese cake is a favourite with the tangy fruit complementing the rich cake perfectly, however if you’re into sweet things you’ll need to try the chestnut mousse, tiramisu, amaretto and double chocolate cake, and strawberry tart.

Princi is another of Alan Yau’s ventures, he of Yauatcha and Wagamama fame amongst many others. He has now turned his hand to Italian food, and credit must be given where it’s due. The communal tables, marble counters and water feature along the wall are characteristic of his restaurants; the incense burning in the toilets adds a touch of sophistication.

Attracting a mix of Italian tourists, Soho habituals and food lovers, the tasty food, impossibly cute waiters and ideal location for post work meet ups make it no surprise it’s full to the brim each night. A truly mouthwatering place.




Leila reviewed Princi on Tue 16 Mar 2010


The Latest User Reviews of Princi


User Rating: 4 / 10
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Chiara Alessi, London
Added: Dec 2010
the food is truly delicious, i am Italian and it just tastes like home BUT it is packed full of pretentious customers and the staff snatch drinks from you before you have finished. i have been several times and this has been the same experiance each time. SO... go to this place but get a take away and enjoy it at home.

Name: Chiara Alessi
Location: London

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