The social Media Business Club

Organiser - Peter is a marketing strategist, social media consultant, trainer, speaker and a business start-up mentor. His consultancy provides solutions for enterprise wide social media business.

18.00 We will kick off with serious business networking - complimentary mince pie, tea and coffee and you can also buy drinks at the bar

18.45 First speaker: Peter Wilkinson - Social media advertising on Twitter, LinkedIn and Facebook. How to get a laser focus on your market.

If you have a niche market you need to focus your social media advertising and blend it into your overall marketing mix. Peter will show you how you can do this so you are reaping maximum ROI.

19.15 Second speaker: Darren Hodder Vice President, Cyber Fraud Intelligence at The Centre for Strategic Cyberspace + Security Science CSCSS - Identity Theft – What is Your Social Media Footprint?

There is a common misconception that identity fraud only happens against individuals however businesses are equally at risk. In this session we will examine risks of identity fraud via social media. How can we best protect our identities and valuable intellectual property? Do you understand what your social media footprint is and how criminals may harvest information via social media? In this session we will explore the key issues and strategies for managing risk associated with identity fraud.

· Examining your social media footprint
· Case Study: A virtual identity theft
· Making better use of search tools in conducting investigations

19.45 Fun party games and those who came last month will remember the fun we had after the presentations!

C – Suite leaders must take note that either they have a robust social media strategy and they drive it or social media will drive them and this will carry a high degree of risk.

Social media is best known for its use as part of a marketing communications mix or marketing campaign. Social media is also starting to be used as part of a social, local mobile strategy.
This is a club that will be held on the third Wednesday of every month.

Speakers: Peter Wilkinson, Darren Hodder.