Monday and Friday - 12pm - 10pm, Wednesday and Friday 8am - 10pm
About the event
The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture is is back by popular demand this summer and is set to be better than ever before with the introduction of a 4D immersive sensory experience, like no other, which transports people to different Italian regions, alongside four Italian street food vendors at Barclaycard presents British Summer Time Hyde Park, London in July.
The sensory experience offers visitors a guided tour of famous sights, scents, tastes and sounds from across Italy which will be brought to life through an experience that explores how taste is unique to an individual and how a wide range of multi-sensory stimuli can alter and heighten the flavours we experience.
For the first time ever, Londoners who visit the one-off exclusive experience only available at this year’s Moretti Gran Tour will be transported on a multi-sensory tour of Italy. Beginning with scented orange groves and the salty sea breeze of the Sicilian seafront, to the rolling hills of Tuscany, then through bustling sounds of an Emilia Romagna market and ending in a traditional Trattoria in Udine, the city where Birra Moretti was born back in 1859.
To accompany the array of aromas found in each room, our guests journey around Italy will continue as their taste buds will be indulged with foods native to each region, from molecular caviar to market spices, all perfectly paired with the Birra Moretti range.
After foodies embrace the 45-minute food sensory experience and while beer enthusiasts are delighting in Birra Moretti alla Siciliana, Birra Moretti alla Toscana and Birra Moretti La Rossa from the Birra Moretti stable, guests can tuck into four of London’s best Italian street food vendors each serving a range of authentic signature dishes inspired by different regions of Italy.
Returning favourites Pizza Pilgrims and Arancini Brothers are back with exclusive dishes while new kids on the block The Cheese Wheel and The Cheeky Italian, catering for those who have an appetite for Italian twists on traditional street food dishes, are set to “wow” at their first Moretti Gran Tour.
SENSORY EXPERIENCE: Tickets to the food sensory experience costs £10, plus a booking fee. It runs from Monday 3rd July until – Friday 7th July, except for Thursday 6th July when British Summertime becomes a hub for live music.